TV Asia's Shades of Shakti

When we learned about the Shades of Shakti TV series, we felt it was the best way to arouse consciousness for a cause that aligns with our mission, vision, and causes.

Shades of Shakti is a 13-episode TV series featuring compelling stories, life experiences, and extraordinary achievements of South Asian women in the United States who have harnessed the principles of strength and resilience, and taken control of their personal and professional destinies—often in the face of obstacles. Through this series, concept developer and director Nisha Mathur and producer TV Asia want to focus on real social issues in our own backyard, hoping to inspire and empower South Asian women and the future generation. (Read the synopsis below, with relevant stories by producer/anchor Nisha Mathur.)

Please inspire all women to join in the movement. Shweta Katti, Ekta Doshi, and hundreds more like them should get all the support and help they deserve to realize their dreams. Share and Care Foundation^™ highlights the concept of INSPIRING CHANGE—the collective influence of many individuals. There are many invisible stories of “women behind the veil” that truly prove how YOU and Share and Care can inspire and change the world, one woman at a time.

Please come forward and take charge—show your concern and use your leadership qualities to help all invisible “shaktis”—the “Women behind the Veil” as shown us by Shreya Mehta through her art.

Yours truly,

Arun Bhansali, President
Tejal Parekh, Marketing Lead
Share and Care Foundation

Project Synopsis

Prepared by Nisha Mathur of TV Asia, January 23, 2014

SHADES OF SHAKTI is a television series featuring compelling stories, life experiences, and extraordinary achievements of South Asian women in the United States who have harnessed the principles of strength and resilience and taken control of their personal and professional destinies—often in the face of obstacles. Mrs. Nisha Mathur, producer of this series, has interviewed the following women so far:

Ekata Doshi, a young woman who had it all, but is now facing one of the toughest battles of her life—leukemia. Ekata has the added challenge of being a South Asian woman in need of a bone marrow transplant. South Asians are dramatically under-represented in existing bone marrow registries. But cancer picked on the wrong girl. Ekata is determined to fight this battle. Some see a hopeless end, while others see endless hope.

Ann Mukherjee, chief marketing officer of Frito-Lay at PepsiCo. Despite daunting obstacles like child abuse and domestic violence, Ann has never given up . . . because she believes in the strength of human potential. Through her willpower she has developed strategies that can help us maximize who we are and what we can accomplish.

Chanda Zaveri, a Calcutta girl who took a leap of faith as she fled an arranged marriage at age 17. She was determined to complete her education and follow her dreams. Find out how she makes her way from Calcutta to California and listen to Chanda narrate her unbelievable story of fate and fortune!

Shweta Katti, the first girl from Mumbai’s red-light area to be accepted to Bard College in New York on full scholarship, but needs funding for room and board. Newsweek recently named her one of “25 Under 25 Young women to watch.” She wants to study psychology and reach out to other girls like her and inspire them to work hard, dream big, and achieve their dreams. As a therapist she wants to return to Mumbai’s red-light district and be a “change agent” helping innocent girls like her to overcome society’s discrimination.

Sneha Singh, a young woman who personifies what our country stands for, courage, freedom, integrity, and hope. Sneha became the first Indian cadet to get entry to the United States Military Academy at West Point, in the Academy’s prestigious 211-year history.

And many more stories in production.

For more information:

Facebook: https://www.facebook.com/ShadesOfShakti

“I want this series to focus on social issues and hope to inspire and empower South Asian women and the future generation. There are plenty of shows that show glitz, glamour, fashion, and gossip . . . I want my series to MAKE A DIFFERENCE, to INSPIRE, to MOVE PEOPLE TO ACTION." 

—Nisha Mathur, Producer/Anchor, TV Asia

About Nisha Mathur
Nisha Mathur is a popular TV host who connects with audiences with her compassion and powerful presentation skills. Nisha strives to use this series to inspire and celebrate South Asian women. Rather than delving into the typical plot lines of TV, Nisha wishes to spotlight REAL women who have used their inner strength, or Shakti, to move forward in life. Shades of Shakti is a refreshing and relatable series that will support women and make them realize they aren’t alone.